Effective customer loyalty programmes

+44 (0)113 887 8620

What to offer and fulfilment

Rewards and fulfilment are a key step in the loyalty and brand experience process. We can guide you on what is appropriate linked to your business, industry, type of customer (lapsed, current, low spender, big spender and new customer). Above all, rewards need to be linked to the value proposition.

Using our extensive and growing partnership network, we source the appropriate mix of appealing rewards including but not limited to; points redeemable through hundreds of high-street stores and online retailers, experience day’s out, holidays and travel and gift cards.


  • Customer acquisition
  • Incentivisation to keep customers coming back
  • Loyalty programmes (B2B and B2C)
  • Sales promotion
  • Staff and employee rewards


  • Rewards linked to actual purchase
  • Rewards linked to changed behaviour
  • Rewards linked to value of customer / relationship
  • Hybrid
  • Design to reporting

By working with First4Loyalty on your incentive and rewards programme, you no-longer need to worry about purchasing goods or credit or managing reward stock or inventory. We oversee real-time levels and replenish in line with your requirements. We provide a call centre for your customers – it’s all part of a managed customers’ customer experience accessible online or via mobile phone.

Our experiences include