Effective customer loyalty programmes

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First4Loyalty effective customer loyalty programmes

First4Loyalty is a customer loyalty, rewards and incentive marketing agency helping you manage the entire loyalty lifecycle. From conception to reporting, our offering includes collaborative planning, analysis and modelling, strategy, build, data management, technology and reporting.


We enhance the customer experience and influence propensity and volume of purchases


We improve sales performance and share of market through loyalty and behavioural marketing


We drive profitability by influencing purchasing, justifying price and affecting stock inventory

4Sight is our 6-stage model. It’s how we keep your customers coming back for more

First4Loyalty provides tailored customer loyalty, reward, incentive and event support for marketing, finance and board executives.

From the blog

  • Customer loyalty – what your CEO needs to know

    Most business executives realise that looking after existing customers is… More >
  • Marketing Managers – how to convince your CEO that a customer loyalty programme would be a good idea

    You know it costs far more time and money to… More >
  • Intelligent use of technology to boost customer loyalty and ROI

    The pace at which new technology arrives can be frightening… More >

Our experiences include