Effective customer loyalty programmes

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First4Loyalty effective customer loyalty programmes

First4Loyalty is a customer loyalty, rewards and incentive marketing agency helping you manage the entire loyalty lifecycle. From conception to reporting, our offering includes collaborative planning, analysis and modelling, strategy, build, data management, technology and reporting.


We enhance the customer experience and influence propensity and volume of purchases


We improve sales performance and share of market through loyalty and behavioural marketing


We drive profitability by influencing purchasing, justifying price and affecting stock inventory

4Sight is our 6-stage model. It’s how we keep your customers coming back for more

First4Loyalty provides tailored customer loyalty, reward, incentive and event support for marketing, finance and board executives.

From the blog

  • The importance of participation in customer loyalty

    The ability of a company to retain, engage and keep… More >
  • White paper

    Customer loyalty programme white paper 2016

    All consumers these days are brand conscious more so than… More >
  • Using segmentation to strengthen customer loyalty

    Loyal customers are important to any business because they give… More >

Our experiences include